Sherri McDonald

This week’s Peeps of the Web profiles Sherri McDonald, Internet Entrepreneur and Interactive Project Manager at Ketchum.  Sherri is a self taught social networking and web design expert, with a very unorthodox educational background. Sherri also runs her own hair care site and will be launching a brand new venture in next year. Enjoy!

(8:11:55 PM) Black Web 2.0: so let’s start by telling our audience who you are and what you do.
(8:13:35 PM) Sherri McDonald: Ok great.  My name is Sherri McDonald and I sell Indian Human Hair.  I also have a blog that compliments my business and provides all types of tips and insight on caring for and styling your weave. I will be launching an online boutique in January 09
(8:13:52 PM) Sherri McDonald: There you will be able to buy the hair
(8:14:08 PM) Sherri McDonald: I am also a Project Manager of an Interactive Team at Ketchum
(8:14:41 PM) Sherri McDonald: I manage and Produce Social Media Outreach programs as well as Web Development Projects
(8:15:28 PM) Black Web 2.0: can you briefly explain to our audience what Ketchum is?
(8:15:55 PM) Sherri McDonald: Sure.  Ketchum is a large public relations firm.  I work in the Atlanta office.
(8:16:45 PM) Black Web 2.0: So what’s a typical day like for a Project Manager at Ketchum?
(8:16:58 PM) Sherri McDonald: CRAZY! LOL.
(8:17:03 PM) Black Web 2.0: lol
(8:17:45 PM) Sherri McDonald: Currently I manage about 4-5  projects and the workflow process for a few designers, qa analyst and some developers
(8:17:55 PM) Sherri McDonald: and on top of that I manage billing for all of my projects
(8:18:16 PM) Sherri McDonald: So I get started around 9:30 and havent been leaving lately until at least 8pm
(8:21:17 PM) Black Web 2.0: So what type of clients do you mostly deal with?
(8:23:23 PM) Sherri McDonald: I deal with pretty well known clients in the Food and recruitment industries mainly with Fortune 500 companies.
(8:24:33 PM) Black Web 2.0: So you work with these companies to build social strategies?
(8:25:06 PM) Sherri McDonald: Yes it’s amazing.  More and more large companies realize they need a presence in the online social space such as Facebook, Twitter, MySpace, etc.
(8:25:32 PM) Sherri McDonald: So we help these companies craft an “off-campus” strategy to integrate them into the virtual social space and reach their clients even further
(8:26:22 PM) Black Web 2.0: so tell us a little about your background.
(8:26:34 PM) Black Web 2.0: where did you work before Ketchum?
(8:26:50 PM) Black Web 2.0: what’s your educational background?
(8:27:13 PM) Sherri McDonald: Before Ketchum I was an online producer at the Cartoon Network and I produced online promotions for the company
(8:27:28 PM) Sherri McDonald: I attended Spellman College and graduated in 2001 with a degree in Psychology.
(8:27:38 PM) Sherri McDonald: Honestly when I graduated I didn’t know what I wanted to do lol.
(8:27:49 PM) Sherri McDonald: So I chose a major I could apply to many different industries.
(8:28:08 PM) Sherri McDonald: I was always interested in computers, the web and art but never thought I could make a living from it.
(8:28:29 PM) Sherri McDonald: So after college I taught myself graphic and web design…and changed jobs and that was all she wrote
(8:28:35 PM) Sherri McDonald: I love the industry I am in!
(8:29:33 PM) Black Web 2.0: So let’s get into your personal business.
(8:29:56 PM) Black Web 2.0: Tell us the name and what you plan on doing with your site and business.
(8:30:34 PM) Sherri McDonald: Ok.  So in addition to being a super nerd I am very passionate about hair and hair extensions
(8:31:55 PM) Sherri McDonald: My company is called Hair Sugar.  I always loved the way fashion and hair can just transform a person.  Hair weave in particular does this in ways like none other so I decided to sell Indian Hair myself
(8:33:07 PM) Sherri McDonald: Right now I have a blog (www.hair-sugar.com)where I provide useful tips and insight on maintaining and styling hair extensions.  I am also on Twitter @hairsugar where I connect with hair stylists, and individuals who are also passionate about hair and hair extensions.
(8:34:14 PM) Sherri McDonald: In January 2009 I will launch my online boutique where you can buy hair from me directly.  I mainly work with hair stylists however I also work with individuals and provide counsel on hair extensions.
(8:34:23 PM) Sherri McDonald: Yes counsel…lol ….it’s very serious!
(8:36:52 PM) Black Web 2.0: ok so now it’s time for the personal questions
(8:36:53 PM) Black Web 2.0: lol
(8:36:56 PM) Sherri McDonald: LOl
(8:37:32 PM) Black Web 2.0: so besides hair, fashion and computers, what else do you spend your time doing?
(8:38:12 PM) Sherri McDonald: I love to spend time with my family and friends.  I also really enjoy going out and networking with other successful people in this industry.
(8:38:20 PM) Sherri McDonald: I cook a lot as well…it’s a stress reliever for me
(8:38:34 PM) Black Web 2.0: lol
(8:39:07 PM) Black Web 2.0: ok so if I stole your iPod, what music would I see?
(8:39:29 PM) Sherri McDonald: POP!
(8:40:23 PM) Black Web 2.0: lol
(8:40:43 PM) Sherri McDonald: Danity Kane, Britney Spears, Beyonce, Leona Lewis, Pink and some Katy Perry
(8:41:02 PM) Black Web 2.0: Wow
(8:41:04 PM) Black Web 2.0: pretty eclectic
(8:41:10 PM) Sherri McDonald: and then some Alicia Keys, Jay-Z maybe even some Cold Play
(8:41:18 PM) Sherri McDonald: yes I love all types of music
(8:41:31 PM) Black Web 2.0: ok last question
(8:42:08 PM) Black Web 2.0: name one thing that our audience would be surprised to know about you
(8:42:31 PM) Sherri McDonald: I used to model
(8:42:35 PM) Black Web 2.0: interesting
(8:42:50 PM) Sherri McDonald: Not all Tyra Banks-like but I modeled in DC and did a few things in NY once upon a time.
(8:43:32 PM) Sherri McDonald: So I am a huge fan of Tyra’s shows top model, Kimora Life in the Fab Lane etc.
(8:43:20 PM) Black Web 2.0: print and runway?
(8:43:41 PM) Sherri McDonald: Both but more so runway.
(8:43:44 PM) Sherri McDonald: I am 5′10 lol.
(8:43:55 PM) Black Web 2.0: wow that’s tall
(8:43:58 PM) Black Web 2.0: lol
(8:44:01 PM) Sherri McDonald: yes!
(8:44:28 PM) Black Web 2.0: well thank you so much for taking out time to talk to us.
(8:44:50 PM) Sherri McDonald: Sure thanks for having me.  I appreciate it.