Celebrities Using Twitter Revisited
by LizBritney Spears joined Twitter earlier this week and it sent quite a ripple in the world of web/tech nerds. Some argue that Britney’s presence on Twitter signifies the beginning of the popular miroblogging site going mainstream. We argued this previously, when we noticed Karrine Stephans was not only on Twitter, but avidly promoting it to her fans through her numerous communication channels.
A few people in the blogosphere noted that Britney’s Twitter stream appears to be heavily controlled by her web or PR team, and thus is less authentic. It would be great if Britney were actually tweeting, but I am not getting my hopes up waiting for that day to come. While social media is about conveying transparency, nerds people must remember Twitter isn’t the easiest thing for newbies to understand. In addition, some celebrities are a culmination of marketing, ego, insecurities, and everything in between. The transparency opportunity via Twitter throws a wrench in this system, and some will stumble around in the dark for a bit. For example, Twitter is not the place to blatantly advertise yourself or your brand nonstop (yes, I am calling you out Tyler Perry). Furthermore, the superstars of yesteryear depended on the mystique of living their regular lives in relative seclusion, compared to today’s obsession with Celebrity TMI.
I often try to shy away form telling people exactly how they should use Twitter, because it all depends on who you are, what your brand is and your level of time commitment. Twitter truly is what you make of it, and user habits are always evolving. Would I like Kanye West to tweet more about what he’s up to? Of course. However, I would probably think less of Kanye if he was tweeting 50 times a day: shouldn’t he be busy working or being the Louis Vuitton Don instead of talking to people all day on Twitter? There’s definitely a balance, especially for those in the world of the rich and famous.
Category: Celeb 2.0, Strategy, web 2.0 | Tags: britney spears, Celebrities, karrine stephans, twitterRelated Posts
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