Is Apple out of touch with society?

By now you’ve probably heard about the new MacBook and MackBook Pro refresh from Apple. This week Apple had a press event at its Cupertino headquarters at which they launched some newly designed laptops. Laptops are a booming segment boosted by the need for more mobility and ‘always on’ wireless connectivity. However, another category called “netbooks” has also been growing rapidly and at very low-costs, granted these “netbooks” can’t go head to head with a MacBook Pro the point I’m making is that newer, more portable devices are coming to the market and at less costs. Now, one of the major highlights that The Steve (yes, The Steve – where would Apple be without “The Steve”?) announced was the lower cost of entry. Lower cost? Really? Have you looked at the specs of the entry-level notebook? For a $1,000 bucks you get a 2.1 GHZ, Intel Core 2 Duo, 1GB DDR2 Memory (WHAT 1GB? are u serious?), 120GB hard drive, Intel GMA X3100 graphics.

Full disclaimer, I’m not a PC head and I’m typing this on my MacBookPro which I love, but this is about access to me. I mean it’s kind of interesting to see the photo of Apple unit sales and revenue %’s.

Does this demonstrate sound business or elitist thinking, is Apple out of touch with today’s economic climate?

Is it me or will Apple ever really penetrate 50% of UNIT market share?

Hmmmm, I might eat my words one day — I mean why is it that I (I mean people) still go to Starbucks for $5 coffee when Dunkin Donuts sells for $2.50? Come to think of it, I’m always at a Starbucks and never at a Dunkin.