Black Web 2.0
Subway: The $5 Racists?
Oct 9, 2008 Aug 19, 2013

Subway's new campaign for their $5 subs allows you to send custom emails and text message from an Abe Lincoln $5 cut out, fashioned with a green sweat band around his head that says "Home of da $5 Footlong", big shiny "bling" in his ear, a shiny dollar sign pendant around his neck and oversized aviator glasses.

Below, see the marvelous (and by marvelous I mean marvelously horrendous) email I was able to put together to send to my friends and family:
Yo,

I’m ‘bout to destroy a $5 Footlong at SUBWAY. That deal’s so tight you’re gonna buy me lunch.
Oooh, here's another gem that was put together and sent to me:
'Sup Boo,

I’m ‘bout to destroy a $5 Footlong at SUBWAY. That deal’s so tight you’re gonna buy me lunch.
Click Here to See the Email In Action

Then all you have to do is click on the "Preview your Holla" button to watch Abe say it... Oooh, goody...only I think I'm going to be sick. I mean, Really? REALLY!?

According to subway, their everyday value is "somethin' to holla about". I think that I'll only be hollering at the blatant stereotypes in this new campaign. I mean, how does this get from concept to launch without a single person raising their hand and saying "I think this might be a bad idea?"

Think I'm making this up? Check it for yourself: http://www.subwayfreshbuzz.com/

And then "Holla Back" at Subway your comments: comments@subway.com