Newly launched Baltimore based Urban Communications (UC) parent company of OurSpace.com, an online social network for HBCU Students, and BlackPower.com, a daily online magazine with discussion of viewpoints currently shaping black culture, has added another web property to their stable. UC today announced the acquisition of N*ggaSpace.com, the social network for chill people, for an undisclosed amount. According to UC’s development team, N*ggaSpace.com will be reintroduced to users with better technology, content filter enhancements and privacy controls.
N*ggaspace.com, visited over 7,000,000 times in 2007, has declined in traffic over 90% according to compete statistics.
So why would UC acquire a site that has one foot in the dead pool? Well it could be a brand awareness play. According to Chanda Cole, VP of Marketing
“Out of the 20 million African Americans online, 15 percent use or are aware of N*ggaSpace.com,”
Looks like this deal may be more predicated on the potential traffic for UC’s other properties stand to gain from N*gga Space’s brand recognition.
While Urban Communications, attempts to gain traffic from N*gga Space’s brand, will the traffic gained worth the potential beating UC’s overall brand stands to take? Only time will tell, but UC’s President Kenny Clash, doesn’t seem fazed.
Clash states:
“Urban Communications will soon be the number one trafficked network within the online African American community. Not only do Urban Communication users set the trends, they constantly want to associate with others in the community with similar interests.”
Very big words from an obvious confident Clash. We will see if he can deliver.
October 2nd, 2008 at 5:14 pm
I have no words (*blank stare*)
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October 3rd, 2008 at 5:24 am
Stares into outerspace with you…
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October 3rd, 2008 at 1:03 pm
i agree with you Dede - just add my mouth dropped .. wasn’t that word and all implications buried by the NAACP .. that is just disgusting and so so sad at the same time …
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October 3rd, 2008 at 1:05 pm
There are a bunch of sites that are for people of color and no name should be so disrespectful as a whole .. thats why i like blackbottom.com because it is a whole different caliber of visitors and you don’t even see that word
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October 3rd, 2008 at 3:15 pm
There is no way N-Space had over 7,000,000 unique visitors in 2007… Looking at the site they are using the PhpFox software… I highly doubt it could handle that type of traffic…
Note: Just signed up and it seems to be DEAD there… Last postings around Feb, and someone talked about the site closing down.
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October 4th, 2008 at 9:05 am
What will be interesting is watching them try to monetize the site (i.e., advertising). In terms of traffic, think Janet Jackson’s song - “What have you done for me lately?”
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October 7th, 2008 at 9:45 am
Hello Everybody:
Kenny asked me to jump in and disclose that NS’s traffic is real. NS’s public domain analytics over the past year were invisable due to the site being sub-rooted as: http://ns.some-other-site.com/.
Robert
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October 7th, 2008 at 1:22 pm
@Robert,
Can you discuss why this acquisition was so important? Also, if you can, discuss what this has/will do for your brand.
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