GNMulticultral Strategizes

By Angela | Tue, Sep 23, 2008 8:39 am

Aside from all the many “quick questions” Markus and I had , Gorilla Nation CEO Aaron Broder recently spoke with us and expanded on what GNMulticultral’s strategy is, how they are different from BET’s Ad Network and what “exclusive” really means in an advertising relationship. Some good stuff in here if you are thinking of joining an ad network as part of your monetization strategy.

[audio:http://blackweb20.com/audio/final-gn.mp3]

Category: Podcast, Strategy, Web 2.0

Tags: Aaron Broder, BET Ad Network, GNMulticultural, Gorilla Nation

This post was written by:

Angela - who has written 229 posts on Black Web 2.0.

Angela Benton is the Founder and Publisher of BlackWeb20.com. Her experience spans a variety of industries including consultative relationships with companies such as UPS, Bizjournals.com, Realestate.com, and Lendingtree.com.

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Lynne d Johnson

This is a good interview. He's made it clear of what his company is trying to do. And overall, brings up really good points about what's happening in this space right now.

Daryle Lockhart

This IS a good interview. I thought he described the difference between rep firm and ad network well. Many publishers of varied sizes need to understand this.

BlackAdTalk - Black Webmaster

Nice interview...

Still the GN rep didn't say much... Those generic lines always come up about African-Americans being underserved, etc... Now realizing all these Ad Networks are out for self...

In summary, just amazed at how the Entertainment/Gossip/Hip Hop sites are the only one's that seem to be in demand... Dumb downing our people continues to be the norm...