Media and research company, Target Market News, recently announced what it calls:
The first comprehensive conference examining how African-Americans are connected to the Internet and are creating new business opportunities.
The conference, the 2008 African-American Internet Summit, will be held in downtownChicago on October 30, 2008 at the Gene Siskel Film Center. Target Market hopes to attract over 200 professionals from marketing, advertising, media and research to the event.
According to the event’s press release:
The latest studies reveal that the so-call “digital divide” between black and white consumers has disappeared, and African-American households are among the most desirable segment sought by Corporate America.
This event seeks to provide some understanding about how to attract that target market online by revealing some of its behavior.
Among the topics to be addressed by panels of experts at the Summit are:
- Case Studies: Reaching and Selling Black Consumers Successfully Via the Net
- The Latest Research on African-American Internet Usage and Preferences
- The Pros and Cons of Advertising Networks
- How Black-Targeted Media Is Incorporating and Adapting to the Web
- The Most Popular Black Web Sites You Should Know About
- Measurement Metrics: Setting the Standards for Counting Black Web Traffic
- African-Americans and New Media: The Next Big Opportunity
- How the Web is Re-defining Advertiser-Media Relationships.
September 8th, 2008 at 10:21 am
I’ll have to see if I can poach this event.
Side note: Why does the website look God-awful. I mean, come on PEOPLE!
September 8th, 2008 at 1:22 pm
Thanks for posting Lynne. Fredric - I hope you’re joking… but if not, you didn’t have to put the site on blast. If you don’t like the site or have an idea on how it could possibly be better, email Angela.
September 8th, 2008 at 3:46 pm
Great post! Its important for the black community to host these types of events and for them to proliferate. I look forward to something similar in the Washington DC area. I may just try to organize one. Hopefully an attendee will provide a brief write up of the key points.
September 25th, 2008 at 4:13 pm
The website does leave a bit to be desired, but I can hardly talk, I have yet to update the Blogging While Brown website. I MIGHT be interested in going to that, but I found out about it a bit late.
October 16th, 2008 at 10:51 pm
Have you heard about the facebook application that donates money to the rainforest when you use it? Users can send pictures of cute plants to their friends. For every ten plants they send, the developers buy one square foot of rainforest. It’s called (Lil) Green Patch, and it’s been featured in TIME magazine.
Some of the plants are anthropomorphized. Those look like white children dressed in plant costumes.
The problem is that none of the dozens of kid-plants have dark skin. The developers have in the past said that the kids are “raceless.”
I’m trying to raise awareness of this in order to pressure the developers to add some melanin to their application.
Could you blog about this for me?
http://www.lilgreenpatch.com/badgelanding.php