African-American Internet Summit

Media and research company, Target Market News, recently announced what it calls:

The first comprehensive conference examining how African-Americans are connected to the Internet and are creating new business opportunities.

The conference, the 2008 African-American Internet Summit, will be held in downtownChicago on October 30, 2008 at the Gene Siskel Film Center. Target Market hopes to attract over 200 professionals from marketing, advertising, media and research to the event.

According to the event’s press release:

The latest studies reveal that the so-call “digital divide” between black and white consumers has disappeared, and African-American households are among the most desirable segment sought by Corporate America.

This event seeks to provide some understanding about how to attract that target market online by revealing some of its behavior.

Among the topics to be addressed by panels of experts at the Summit are:

• Case Studies: Reaching and Selling Black Consumers Successfully Via the Net
• The Latest Research on African-American Internet Usage and Preferences
• The Pros and Cons of Advertising Networks
• How Black-Targeted Media Is Incorporating and Adapting to the Web
• The Most Popular Black Web Sites You Should Know About
• Measurement Metrics: Setting the Standards for Counting Black Web Traffic
• African-Americans and New Media: The Next Big Opportunity
• How the Web is Re-defining Advertiser-Media Relationships.