African-American Internet Summit

Media and research company, Target Market News, recently announced what it calls:

The first comprehensive conference examining how African-Americans are connected to the Internet and are creating new business opportunities.

The conference, the 2008 African-American Internet Summit, will be held in downtownChicago on October 30, 2008 at the Gene Siskel Film Center. Target Market hopes to attract over 200 professionals from marketing, advertising, media and research to the event.

According to the event’s press release:

The latest studies reveal that the so-call “digital divide” between black and white consumers has disappeared, and African-American households are among the most desirable segment sought by Corporate America.

This event seeks to provide some understanding about how to attract that target market online by revealing some of its behavior.

Among the topics to be addressed by panels of experts at the Summit are:

• Case Studies: Reaching and Selling Black Consumers Successfully Via the Net
• The Latest Research on African-American Internet Usage and Preferences
• The Pros and Cons of Advertising Networks
• How Black-Targeted Media Is Incorporating and Adapting to the Web
• The Most Popular Black Web Sites You Should Know About
• Measurement Metrics: Setting the Standards for Counting Black Web Traffic
• African-Americans and New Media: The Next Big Opportunity
• How the Web is Re-defining Advertiser-Media Relationships.

About the Author
Lynne d Johnson is SVP, Social Media at the Advertising Research Foundation, where she guides members on how they can best utilize social media to gain insights and achieve their business objectives, directs the activities of the ARF’s Social Media Council, and expands the ARF’s social media presence. Previously she was Director, Social Media (and Senior Editor/Community Director) for FastCompany.com, a leading website and community for people passionate about business ideas also offering the complete content of Fast Company magazine. There she wrote Digital Media Diva, a technology blog following web, media, and consumer trends. As a consultant Lynne works with technology and Web clients in the areas of content, community, and brand strategy. Prior to joining Fast Company, she was the General Manager, New Media for VIBE, SPIN, and VIBE Vixen where she she managed marketing, editorial, production, business development, and sales operations for the magazines’ websites and mobile properties. Lynne also serves on the Board of Directors of the Literary Freedom Project, the advisory board of Black Web 2.0, and the Key Influencers of Interactive One. Her personal blog, Lynne d Johnson || music, media, my life, which launched in July 2001, is the recipient of the 2006 Black Weblog Awards Black Blogger Achievement Award.
See all posts by Lynne d Johnson.