Spike Lee’s SpikeDDB Teams up with GoldMic.com
by Markus Robinson
Via Mashable.
Acclaimed movie Director Spike Lee has made yet another move to affirm his faith in New Media. Spike’s Advertising and Branding Agency, SpikeDDB, has partnered up with Goldmic.com, a social network for up and coming hip-hop artist. It’s unclear whether the deal was for advertising, branding, or both, but it’s interesting to see what effect Spike’s agency has on Gold Mic, whose traffic has been a bit stagnant until recently.
If you recall Spike also partnered up with Nokia, to direct what is being dubbed the “the world’s first social film” comprised solely of videos made with cell phone footage from everyday people.
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Nick says:
Might make sense for advertisers to focus on local and (or) niche markets and sites. Interesting partnership for Goldmic. Let’s see how it evolves.
Goldmic.com: Underground Hip-hop Online | Black Web 2.0 says:
[...] all may remember our quick post about Spike Lee’s deal between Spike DDB and Goldmic.com last month, while we weren’t able to get a statement from Spike DDB Goldmic’s Managing [...]