Comments on: Gorilla Nation Broadens Its African-American Reach

By: GNMulticultural’s “Premium Play” | Black Web 2.0

Wed, 10 Sep 2008 14:22:17 +0000

[...] are social networking plays based off Moss Interactive’s Ning-like Connect Platform. We first reported on Gorilla Nation’s decision to go into the Multicultural Ad Network space back in August. [...]

By: Dede

Dede — Tue, 19 Aug 2008 06:34:51 +0000

@ Ms Mecca – I understand what you are saying, but when you reach a certain point in traffic, the smart move it to try to sell as much of your inventory as you can. GN takes 45% and average inside sales rep take 15%-20% – big difference. An ad network like adgroups pay a average cpm of $8-$9 (right?- I think this is correct) So as we all continue to grow we should look and learn how to sell our own space. Basically, taking control of our own future. You can also allocate some space to your network and take a stab at selling some of your own inventory – I promise you will like your check alot better than your network check.

Also, a benefit of selling your own space is really customizing your own campaign and being able to offer your visitors with a unique experience other than your cookie cutter banner campaign that most networks throw at us. And the brand that is smart enough to work with you to create something will really receive customer engagement, brand visibility and higher click through rates.

I am no expert – so take what I say with a grain of salt – I can only state what works for me.

By: MrAfrica

MrAfrica — Mon, 18 Aug 2008 23:58:54 +0000

@MrAfrica…BET’s fill rate is less than 50%…thats not great
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Yes it is if they paying close to $5 cpm, as one can always default back to AdGroups, Valueclickmedia, or whatever…

-Smile-

Been in this game for years…

By: Ms Mecca

Ms Mecca — Mon, 18 Aug 2008 19:12:45 +0000

@DeDe …. There are way too many emerging sites for someone to take advantage of their inventory….many sites (like us) need a network to survive (my earnings from my network covers my mortgage and car note lol — I couldnt scrape the surface of everything they bring me if I was alone)

@MrAfrica…BET’s fill rate is less than 50%…thats not great

@L Tyler….These publisher initiated networks are shiesty as hell. We’re very weary of rolling under the wings of a company that has ad supported assets of their own. Then the new wave is to disguise the no vaseline raping with the fact that they are helping you at the same time by showing your content when in actuality they drive people to this aggregated destination to recoup higher cpms. It’s ingenious but doesn’t help us webmasters. Go with a dedicated network whose core business is being a network and… go with a black owned network. There are a couple out there (one that has been around for more than a decade but is very selective about who they let in)

Don’t let these white boys own our dollars – do your homework people (not being racist but I think we could support each other and make this work)

Carmen

By: Dede

Dede — Fri, 15 Aug 2008 03:09:21 +0000

@ L. Tyler – I agree. I think soon everyone will realize this ad network game and take control of their inventory.

By: L. Tyler

L. Tyler — Thu, 14 Aug 2008 21:31:58 +0000

It seems like within the last 12 months all of the big boys have made a mad dash into what they previously could have cared less about. Lynne I hope along with you that your local blogger will make sure they’re not taken advantage of.

With the numbers that some of them are putting up they probably should look into hiring an ad sales rep and taking 100% of the money instead of taking scraps off of the table. It would be more profitable.

By: Carter

Carter — Thu, 14 Aug 2008 15:28:07 +0000

I clicked ignore warning since you had no problems and was able to see the site. They have a hacker update on the homepage that basically says that since July 26 they have had continuous attacks against their database and that they are in the process of upgrading their systems. This explains the warning message I was receiving.

By: MrAfrica

MrAfrica — Thu, 14 Aug 2008 00:21:31 +0000

Yeah fill rate is just around 45% or so… Yet still I could work with that while defaulting back to my previous ad networks… ( ad rotation ) In summary the one’s within BET network is lucky or vice versa… ( Smile )

By: Lynne d Johnson

Lynne d Johnson — Wed, 13 Aug 2008 22:59:41 +0000

@MrAfrica Wow I didn’t know that on the BET network. That’s a pretty good rate.

All it can do overall, is prove there’s a market there. Let’s just hope that the little guys, the bloggers that get into some of these deals — will get their just due that the ad networks and ad rep firms won’t take too huge of a percentage.

By: MrAfrica

MrAfrica — Wed, 13 Aug 2008 22:03:53 +0000

You may also use TheBwp.com to access BlackWebPortal… As for these companies going after the black demo, this is a good thing for black webmasters… Of course many shall not last, but still competition can only help drive up the CPM rates for sites in general…

Have a friend who with BET and right now they have the highest CPM for black sites… Nearly $5 per 1,000 impressions… Don’t know of any other black ad networks that can boast that… ( aka… webmaster share of the revenue )

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