RushmoreDrive Expands Editoral Content

RushmoreDrive, the search engine for the Black community, recently announced that Dr. Nsenga Burton will head up their editorial team. Dr. Burton brings with her over ten years of experience in journalism and new media to RushmoreDrive’s current editorial offerings; The Daily Drive and Detour.

Nsenga has already hit the ground running, creating a new CNN-like series called Defining Black. The series of articles are an attempt to explore what it means to be Black in America from a variety of perspectives. Below is an excerpt of some the topics covered in this series.

Chris Wilder takes us through a day in the life of a Black man that is filled with constant suspicion and rejection. Business contributor Philana Patterson discusses how our spending habits and saving non-habits early in life impact us later in life. She also takes us on her journey to decide whether to attend an HBCU and the stressors that young Black folks face in making that decision.

RushmoreDrive has slowly started to make original content a larger part of their core business, originally launching with Detour; an editorial section covering a range of current events and their most recent launch of their opinion blog  entitled “The Daily Drive”. If you recall during our interview with RushmoreDrive’s CEO Johnny Taylor (3:55) stated that, “….we are not entering this space as a competitor to any of the black websites…”. It seems to me that with the hire of their new editorial director, and the expansion of their editorial offerings it seems like RD is now more than ever in competition with content producers. But what is not yet clear is whether or not the new editorial offering is an attempt to introduce readers to their search engine, or if it’s an attempt to gain impressions until their search engine catches on. Either way it’s an interesting shift.