I can only speak for myself here, but I am not a fan of ad networks– period. Markus – you are right — my agency (Gorilla Nation) is making loads off of me too. But, the difference is I am waiting out my contract, and plan on ending the relationship.

I sell the majority of the ads on Clutch, myself. I actively reach out the Black/Multicultural agencies like Burrell and let them know we are here. Sometimes, they reach out to me, but I initiate the conversation.

I really want to let website publishers and blog owners know you can sell your own ads. It may seem hard too, but if you are really providing relevant and needed content you can probably find a brand; all sizes — that is interested in your content and audience or at least is open to hear what you are doing, so as you grow so does that opportunity for you both to work together.

As for me, I plan on selling my ad inventory myself/inhouse, for a number of reasons. But the main reason — is to provide brands campaigns I KNOW will work with our readers. Not, throw a black girl on an ad and expect brand engagement or ROI. But, create a campaign that really speaks and shows you care about us and our dollar.