Using Twitter to increase E-commerce sales

A little while ago I posted about Carol’s Daughter doing a live web chat @ HSN and how all of their efforts in social media is making shopping personal again, only from your computer v.s. and actual personal shopper.  Nordstrom is another example of a retailer being ahead of the curve.  This weekend while I was WWS (Web Window Shopping) I noticed that Nordstrom offers RSS Feeds a.k.a Fashion Feeds, it was the first time I had come across this though I’m not sure if this is a new feature or not, considering they have been blogging since late last year.  Their feeds consist of New Arrivals, Womens, Mens, Handbags, and a few others.  They also allow you to create your own feed based off an advanced search conducted on their site, go figure…it is integrated into the search results.  All feed items link directly to product pages and a user is literally one to two clicks away from completing and order. Sweet.  They also have a Twitter account which can be used to syndicate feeds via Twitterfeed; better yet they could take a que from the NYTimes, Google, and the many other companies using Twitter accounts as Channels for specific content.  The only missing operator in this simple equation is building a network of followers on Twitter who are specific to the product feed that is being syndicated.