Carol’s Daughter and HSN make shopping personal

Mon, Jul 21, 2008

Category: News, Strategy, Trends, Web 2.0, social media marketing

Carol’s Daughter will host another live web chat today.  However this chat is slightly different than the last.  This time Lisa Price, Carol’s Daughter CEO will be conducting the chat from HSN (Home Shopping Network) and will broadcast it on her site.  Lately I have really been looking at how retail operations are including social media technologies into their strategies, Carol’s Daughter is no stranger to this but she is quite the exception as well.  I will be doing another post following this one about another well know brand that has taken the leap into social media.  The common factor between the 2:

The proactive use of social media to seek out who your customers are, what they like, make the shopping process even quicker in a way that makes shopping personal…from your computer.

The chat w/ Carol’s Daughter startes like now, you can catch it here.

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This post was written by:

Angela - who has written 146 posts on Black Web 2.0.

Angela Benton is the Founder and Publisher of BlackWeb20.com. Her experience spans a variety of industries including consultative relationships with companies such as UPS, Bizjournals.com, Realestate.com, and Lendingtree.com.

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