Consumption or Creation? Forget buying the 3G iPhone, create Apps instead
As many of you may be inundated and overwhelmed with current iPhone 3G coverage, I promise not to bore you with more of the same. Instead of wondering if you should buy the new 3G iPhone I’d much rather focus on the “purple cow” in the room that many people aren’t discussing. That being the Apple SDK, for the non-techies the Software Development Kit. Did you know that Apple is offering a revenue share agreement for developers where you earn 70¢ on the dollar? Yes you heard right! If your app were selling for $10.00 you would take home $7.00 per sale! That is a major revenue share opportunity that probably won’t last for long. Which is why I want you to focus on making apps for this gadget. As I read the news from the Apple site you can tell that CEO Steve Jobs is clearly excited after realizing in 3 days (this past Sunday) Apple sold its one millionth iPhone. Steve said:
“the iPhone 3G had a stunning opening weekend, It took 74 days to sell the first one million original iPhones, so the new iPhone 3G is clearly off to a great start around the world.”
Now that’s impressive, but what’s more impressive is that more than 10 million downloads for the iPhone App store took place over a single weekend. This is huge; phones are only as good as the functionality they can deliver. While everyone else is crying about no video, no flash, and no photo messaging you need to be crying about all the money that iPhone app developers stand to make. I certainly don’t want to overstate the opportunity most apps are free, but a few that are bringing real value to customers are selling between $5-$10 per app. No one really knows how long this revenue share opportunity will last but you can be sure that as soon as the iPhone apps store is booming with thousands of apps Apple may decide at any time to reduce the amount of share it will give to developers. My concern is that I want to make sure more of US are at the iPhone developer cash register. Stop wasting your time on being a consumer and be a creator, we need more app developers of color to band together and create apps for our global community. Many of you already work in software development so there is no excuse. I received my approval not to long ago, get yours and let’s get paid! Start by downloading the FREE SDK and then join the iPhone Web dev group.
Bottom line: I totally recommend buying the new 3G iPhone. It pains me to know that I paid over $500 and waited in line for 24 hours in the rain, you can view my iPhone gen 1 tech-tailgating video to see how serious I was. But don’t buy the Phone just because it is better and cheaper than the original but because it’s an investment for you to monetize.
So if you have an idea to take over the world or maybe a simple idea for a biz program or a hot music application– think big and think iPhone demographic – now go make it happen and get you share of the loot$. What apps do you think we should be creating? If you aren’t a developer share your thoughts so black developers can get rolling!
Category: web 2.0 | Tags: apple, AT&T, iPhone, iPhone 3G, mario armstrong, software, wireless
About the Author Mario delivers national weekly television segments for Comcast’s “Your Morning” and “Money Matters” and on WBAL-TV, a top ranked local NBC affiliate. He is a technology correspondent for National Public Radio heard on NPR’s Morning Edition and News and Notes programs.
Armstrong’s oeuvre is rounded out with “Mario Armstrong’s Digital Spin” on XM radio, which he owns and distributes, and two regional technology talk shows named “The Digital Café” and “The Digital Spin”.
Mario’s passion is to bridge the digital divide between the haves and the have-nots. To that end, Mario has delved into the world of social entrepreneurship by touring the nation and delivering an interactive showcase of technology and fun for youth called “Mario Armstrong’s Dream, Create, Go!.”™ The goal of this project is to morph kids from passive users of cell phones and laptops into the next generation of digital scientists and activists.
See all posts by Mario Armstrong.
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Hi Everyone!
This sure is a great opportunity, and what Apple is offering is just crazy! I created a few iPhone applications and made some really good money out of it. I would love to share it with anyone. If you want to get some more info from me then you can reach me at:
U.S. Phone: +1.847.380.4181
Skype: dreamworldtech
Yahoo: dreamworldtech
Sam Shah
http://www.dreamworldtech.com
BTW, notice a little technical requirement in the fine print:
* Free sign up as a Registered iPhone Developer required to download the iPhone SDK. Technical Requirement: Intel processor-based Mac running Mac OS X Leopard
Cuts out those devs with a PC…so far!
Thanks for the heads up. I read the article b/c I was thinking the same thing. Given the number of Apps available so fast, it can’t be THAT hard to do. It’ll be interesting to see how Apple monetizes the data from the download history!