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DOA: “The Black News Network”

by BW 2.0 Staff DOA: “The Black News Network”

Nubia.tv is the latest in a string of fantasy African-American focused broadband news and entertainment offerings (JC Watts, Colors TV etc…) to come from random old media executives with no new media skill or
staffers. Perhaps the team at Nubia.tv should give a call to Bruce Kirton or Bob Townsend and ask them about the ill-fated news service they worked on back in 2002. Or call up David Payne formerly of CNN (he has lots of time on his hands these days) and ask him about the multiple business plans, research studies and pilots they put together for a Black News Network that never made it out the door.  Straight from the press release:

Nubia TV will be able to present the black perspectives in a new light as never before seen or experienced.

Is it me or have we heard this before somewhere else?

The whole idea that “Black people are starved for news” is complete fiction dreamed up by a couple of  academics who think they are gonna save the race and some “money-men” hoping to make a quick buck. “Hard News” is a dying business across the board and hasn’t been popular in the Black community since Afro’s were in style.

It’s impossible to see why people keep dreaming up these business plans and imagining that they are going to get some huge percentage of African-Americans to turn-off what is already in their “reguarly scheduled programming” (let alone on the internet) to watch Black news, 24/7, “in a new light as never before seen.”

Category: Digital Media, Trends | Tags: , ,
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