Where do you fit in the Black America Study?

by Angela

Last week Radio One and Yankelovick (a consumer market research agency) released the “largest national survey of African-Americans” and website that hosts the findings on BlackAmericaStudy.com.  It is definitely interesting and gives great insight into Blacks and our relationship with New Media.  The study surveyed about 3,400 Blacks and also states what many of you probably already believed…the digital divide is fading.  Additionally, the study found that about 68% of Blacks are online and fall into 11 segments:

Black is Better
Black Onliners
Boomer Blacks
Connected Black Teens
Digital Networkers
Faith Fulfills
Family Struggles
New Middle Class
Sick and Stressed
Stretched Black Straddlers

Below is a nice concise overview of all of the segments:

And one that is specific to New Media:

Of the 11 here are the segments that apply to those who utilize the internet the most:
Digital Networkers

Black Onliners

Stretched Black Straddlers

New Middle Class

I personally think I fall into a few different categories, where do you think you fall:

You can access all information form the study on BlackAmericaStudy.com

Category: Diversity, Mobile, News, Social Networking, web 2.0 | Tags: radio one, The Black American Today Study, The Black Digerati, The Black Web User, Yankelovich