Comments on: GlobalGrind to Launch Hip-Hop Network with Glam http://www.blackweb20.com/2008/06/27/globalgrind-to-launch-hip-hop-network-with-glam/ The premier destination for African-American’s in Technology and New Media Sat, 21 Nov 2009 09:17:27 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: How Not to Run Ad Network | Black Web 2.0 http://www.blackweb20.com/2008/06/27/globalgrind-to-launch-hip-hop-network-with-glam/comment-page-1/#comment-30371 How Not to Run Ad Network | Black Web 2.0 Thu, 09 Apr 2009 16:01:11 +0000 http://www.blackweb20.com/?p=512#comment-30371 [...] reported a while back about Global Grind’s partnership with Glam Media to start a “Hip-Hop Ad Network”. Well according to one of their publishers, not only do they mislead publishers into joining the [...] [...] reported a while back about Global Grind’s partnership with Glam Media to start a “Hip-Hop Ad Network”. Well according to one of their publishers, not only do they mislead publishers into joining the [...]

]]> By: Black Web 2.0 » Blog Archive » Glam Media’s Black Life http://www.blackweb20.com/2008/06/27/globalgrind-to-launch-hip-hop-network-with-glam/comment-page-1/#comment-10653 Black Web 2.0 » Blog Archive » Glam Media’s Black Life Thu, 24 Jul 2008 11:16:38 +0000 http://www.blackweb20.com/?p=512#comment-10653 [...] Media’s strategic alignment in the Black web community. If you recall Glam Media recently announced a partnership with Global Grind, helping them to expand into the Hip-Hop maket space. With black spending [...] [...] Media’s strategic alignment in the Black web community. If you recall Glam Media recently announced a partnership with Global Grind, helping them to expand into the Hip-Hop maket space. With black spending [...]

]]> By: Markus http://www.blackweb20.com/2008/06/27/globalgrind-to-launch-hip-hop-network-with-glam/comment-page-1/#comment-8102 Markus Mon, 30 Jun 2008 17:41:15 +0000 http://www.blackweb20.com/?p=512#comment-8102 I think this deal will work. It allows Global Grind to enter the Ad network business with a great infrastructure (Glam's MVN platform) and a great sales team backing them. Already a step ahead most other urban ad networks. Also, I would bet that majority of GG's audience are women. I think this deal will work. It allows Global Grind to enter the Ad network business with a great infrastructure (Glam’s MVN platform) and a great sales team backing them. Already a step ahead most other urban ad networks. Also, I would bet that majority of GG’s audience are women.

]]> By: MrMecca http://www.blackweb20.com/2008/06/27/globalgrind-to-launch-hip-hop-network-with-glam/comment-page-1/#comment-8048 MrMecca Sun, 29 Jun 2008 03:44:41 +0000 http://www.blackweb20.com/?p=512#comment-8048 Glam and hip hop mix about as much as oil and water This is mad funny. Glam and hip hop mix about as much as oil and water

This is mad funny.

]]> By: Lynne d Johnson http://www.blackweb20.com/2008/06/27/globalgrind-to-launch-hip-hop-network-with-glam/comment-page-1/#comment-7990 Lynne d Johnson Sat, 28 Jun 2008 06:08:47 +0000 http://www.blackweb20.com/?p=512#comment-7990 @Liz - it does seem an unlikely union, but they both must see some potential here. So far every (well most) moves glam has made have been sensible. But I hope for glam's sake, it isn't extending itself beyond its means too fast. I know it's not like glam started yesterday, but it's been making a lot of moves lately. Glam does have some urban experience though, as honeymag.com was in <a href="http://www.glammedia.com/publishers/glam_publisher_network/directory_of_glam_sites.php" rel="nofollow">its publishers network</a>. Though that's women's content and it seems like a stretch in this case, women are into hip-hop, and well, globalgrind isn't just hiphop in the sense of simply hiphop the music. I don't know. I guess we'll see soon. I am sticking to my point about more distribution deals though. If they leverage relationships properly, it could end up at least making a difference and extending the brand. But of course, as I may have already said, they have to be real clear about what the brand is. And I guess that definition can come about by the overall content they carry, as well as whom they choose to partner with. @Liz – it does seem an unlikely union, but they both must see some potential here. So far every (well most) moves glam has made have been sensible. But I hope for glam’s sake, it isn’t extending itself beyond its means too fast. I know it’s not like glam started yesterday, but it’s been making a lot of moves lately. Glam does have some urban experience though, as honeymag.com was in its publishers network. Though that’s women’s content and it seems like a stretch in this case, women are into hip-hop, and well, globalgrind isn’t just hiphop in the sense of simply hiphop the music. I don’t know. I guess we’ll see soon.

I am sticking to my point about more distribution deals though. If they leverage relationships properly, it could end up at least making a difference and extending the brand. But of course, as I may have already said, they have to be real clear about what the brand is. And I guess that definition can come about by the overall content they carry, as well as whom they choose to partner with.

]]> By: Liz http://www.blackweb20.com/2008/06/27/globalgrind-to-launch-hip-hop-network-with-glam/comment-page-1/#comment-7989 Liz Sat, 28 Jun 2008 05:46:33 +0000 http://www.blackweb20.com/?p=512#comment-7989 Hmm, I can see why it worked for Lifetime, both Glam and Lifetime are female media properties. But Glam and hip hop? Not so sure that's so much of a slam dunk, but you're right, if they partner with some other properties of a different vein, collectively it can come together for them. Hmm, I can see why it worked for Lifetime, both Glam and Lifetime are female media properties. But Glam and hip hop? Not so sure that’s so much of a slam dunk, but you’re right, if they partner with some other properties of a different vein, collectively it can come together for them.

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