BET Awards ’08 distributes WebTools as free ads

BET Webtools is a self-serve, grab-tool utility providing easy copy and paste functionality to help you obtain graphic elements. For banners, select the size that best fits your design. Once you’ve made a selection, “Copy” the related HTML below the banner. “Paste” the code in the appropriate location within your Website. Repeat for related captions.

Hmmmm.  I tried out a few of these slick-just-so-happen-to-be-IAB-standard graphics (see above).  BET could not possibly be trying to pimp peoples websites/pages/profiles/whatever with ads for FREE.  I must say I was impressed with the whole shebang until I saw this, I had already had my pick of the litter of widgets ready to go:

I guess I am just wondering why not distribute only widgets (which they already have and at the very least have a countdown ticker) with the same “easy copy and paste functionality.”  The graphics just feel too much like trickery and ads that I am not getting paid for.

About the Author
Angela Benton is the Founder and Publisher of BlackWeb20.com. Her experience spans a variety of industries including consultative relationships with companies such as UPS, Bizjournals.com, Realestate.com, and Lendingtree.com.
See all posts by Angela.