Maybe 50 Cent Gets Social Media After All

Wed, Jun 4, 2008

Category: Celeb 2.0, Social Networking, Strategy, social media

ThisIs50.com

Back in April, on RushmoreDrive, I wrote What Does 50 Cent Know About Social Media?. I didn’t have the space to do a real analysis of the efforts there, but there are other sites that have dug in a little deeper, such as ReadWriteWeb and even the Tech Observer blog over at Portfolio in 50 Cent and the Path to Niche Social Networking.

Of all the analyses out there, I find Michael Miraflor’s, How 50 Cent Uses Online Video to Build Brand Loyalty, over at ClickZ the most compelling.

He explains in detail how 50 Cent plans to monetize the social network, ThisIs50.com, that his digital team built on the Ning framework.

Kyte cofounder and CEO Daniel Graf says:

“He’s a great example of an artist who understands the value of the Internet and technology.”

Kyte is a live video service that 50 Cent’s team employs on the ThisIs50 network that enables fans to interact with Gunit in real time. Kyte recently announced a new ad model, different from other video advertising models, that will enable 50 Cent to monetize the swarm of content that he and his boys are creating over at the site.

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This post was written by:

Lynne d Johnson - who has written 25 posts on Black Web 2.0.

Lynne d Johnson is the Director, Social Media for FastCompany.com, a leading website and community for people passionate about business ideas that also offers the complete content of Fast Company magazine. She also writes Digital Media Diva, a technology blog following web, media, and consumer trends for FastCompany.com, and has also recently contributed to TheDailyVoice, techPresident, Black Web 2.0, and Rushmore Drive. As a consultant Lynne works with technology and Web clients in the areas of content, community, and brand strategy. Lynne also serves on the Board of Directors of the Literary Freedom Project, a nonprofit arts organization, which seeks to empower communities of color through literature, creative thinking, and new media. Prior to joining Fast Company, she was the General Manager, New Media for VIBE, SPIN, and VIBE Vixen where she she managed marketing, editorial, production, business development, and sales operations for the magazines’ websites and mobile properties. Her personal blog, Lynne d Johnson || music, media, my life, which launched in July 2001, is the recipient of the 2006 Black Weblog Awards Black Blogger Achievement Award.

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  1. 50 Cent » Blog Archive » Maybe 50 Cent Gets Social Media After All Says:

    [...] Maybe 50 Cent Gets Social Media After All Back in April, on RushmoreDrive, I wrote What Does 50 Cent Know About Social Media?. I didn’t have the space to do a real analysis of the efforts there, but there are other sites that have dug in a little deeper, such as ReadWriteWeb … [...]

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    [...] with their fan base, and build communities surrounding their artist’s music. Lynne D has been profiling artists who have been on the leading edge of harnessing the power of the internet and social media, but [...]

  3. Pras Joins Revver's Lineup of Video Bloggers; Launches Platinum Brand | Black Web 2.0 Says:

    [...] most entertainers who have entered the social media fray — like 50 Cent with Thisis50.com and MC Hammer with DanceJam — as providers of content, it seems that Pras is thinking about [...]

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