Back in April, on RushmoreDrive, I wrote What Does 50 Cent Know About Social Media?. I didn’t have the space to do a real analysis of the efforts there, but there are other sites that have dug in a little deeper, such as ReadWriteWeb and even the Tech Observer blog over at Portfolio in 50 Cent and the Path to Niche Social Networking.
Of all the analyses out there, I find Michael Miraflor’s, How 50 Cent Uses Online Video to Build Brand Loyalty, over at ClickZ the most compelling.
He explains in detail how 50 Cent plans to monetize the social network, ThisIs50.com, that his digital team built on the Ning framework.
Kyte cofounder and CEO Daniel Graf says:
“He’s a great example of an artist who understands the value of the Internet and technology.”
Kyte is a live video service that 50 Cent’s team employs on the ThisIs50 network that enables fans to interact with Gunit in real time. Kyte recently announced a new ad model, different from other video advertising models, that will enable 50 Cent to monetize the swarm of content that he and his boys are creating over at the site.
Category: Celeb 2.0, Social Networking, Strategy, social media
Tags: 50 Cent, Thisis50.com, video
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This post was written by:
Lynne d Johnson - who has written 27 posts on Black Web 2.0.
Lynne d Johnson is SVP, Social Media at the Advertising Research Foundation, where she guides members on how they can best utilize social media to gain insights and achieve their business objectives, directs the activities of the ARF’s Social Media Council, and expands the ARF’s social media presence. Previously she was Director, Social Media (and Senior Editor/Community Director) for FastCompany.com, a leading website and community for people passionate about business ideas also offering the complete content of Fast Company magazine. There she wrote Digital Media Diva, a technology blog following web, media, and consumer trends. As a consultant Lynne works with technology and Web clients in the areas of content, community, and brand strategy.
Prior to joining Fast Company, she was the General Manager, New Media for VIBE, SPIN, and VIBE Vixen where she she managed marketing, editorial, production, business development, and sales operations for the magazines’ websites and mobile properties.
Lynne also serves on the Board of Directors of the Literary Freedom Project, the advisory board of Black Web 2.0, and the Key Influencers of Interactive One. Her personal blog, Lynne d Johnson || music, media, my life, which launched in July 2001, is the recipient of the 2006 Black Weblog Awards Black Blogger Achievement Award.
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By Lynne d Johnson | Wed, Jun 4, 2008 12:32 pm