Radio One Announces Exclusive Ad Sales Deal With AllHipHop.com
Interactive One, the digital division of Radio One, has announced a 5 year multi-million dollar advertising deal with AllHipHop.com, the top online destination for Hip-Hop news. AllHipHop now joins the recently acquired Blackplanet.com, and Interactive One’s collection of web properties, including Newsone.com, Tvone, Giantmag.com, and 50+ urban radio station websites across the country, creating one of the largest online advertising networks targeting African-American consumers.
“We firmly believe that the future for the African-American consumer and those dedicated to communicating with them is in new media, and as such, this relationship extends our commitment to being the online leader in the African-American space,” said Alfred Liggins III, CEO of Radio One, Inc. “Our relationship with AllHipHop.com is another example of our ability to enable blue chip advertisers to reach African-Americans online, whether it is across social networks, online news outlets, or digital content providers. AllHipHop.com is the leading site for all things relating to hip hop and their editorial vision and product innovation is a great complement to our sales and marketing expertise.”
This deal makes Interactive One the exclusive sales agent for AllHipHop.com, who as you may recall has had an arduous past relationship with internet ad sales. AHH will now leverage Interactive One’s sales staff and relationships with advertisers, allowing them to focus on building upon their brand. In return Interactive One’s combined online reach will now exceed more than 4 million (mostly African-American) unique users and over 500 million monthly page views instantly making them one of the top players in the African-American Internet advertising space.
Source: TechWhack
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