What do you get if you mix the blog searching capabilities of Technorati, the news capabilities of Google News, the product aggregation of Froogle, with a Digg-like article submission and ranking system? The answer is… Wikio, the European based personalizable news portal and media search engine. Wikio delivers the top news and videos from over 55,000 media sites and over 30,000 blogs. With Wikio you can customize, save and share your own personal news pages by adding any keywords, subjects, or RSS feeds that interest you. Your custom portal pages will then be updated as soon as the keywords you specify are found in any articles, site, or blog indexed by Wikio. Wikio’s approach on personalization allows users to be as specific or as broad as they would like, and the fact that they only index a small amount sites (that I assume go through some sort of verification process) means that the information you get will more than likely come from a viable source.

Wikio recently expanded its offerings in its recent redesign with the release of Wikio Shopping. Still in beta, Wikio Shopping aggregates over 70,000 products from a wide variety of vendors. Wikio Shopping leverages the sites’ strong points (community and site indexing capabilities) by allowing users to rate and review both the products and vendors and by linking products with up to date news from Wikio media sites and blogs. Wikio aggregates from all of the big vendors including Amazon, Buy, and New Egg, which means that it is a safe bet when you’re looking for a good deal on the web.

Wikio’s union of community, shopping, mainstream news, and user generated content is a wonderful mix of some of the best features from the web’s biggest players. We will be certainly watching their progression.