No this is not a joke, it is a real site complete with an embeddable Meebo chatroom, BallerAlert TV powered by Kyte, and its own social network. BallerAlert.com is self described as:
“The Ultimate New Nightlife based FREE Text Service That lets you know where the Ballers are!!!!
Be A Part of the textarazzi craze and text a picture or video from your phone of “baller sightings” to textarazzi@kyte.tv It will show up in the box below.
The site is powered by YOU…Make yourself at home and get into the underground world of BALLERS!”
Speechless 
…BlackVoices has more to say including an interview with the sites owners.
March 28th, 2008 at 12:06 am
I’ve landed BallerAlerts a few times…can you say worst design ever! Any site playing music when you first land on the page should be shot.
March 28th, 2008 at 9:38 am
Lol, I agree accept not as harshly. They just need a better user experience, this is exactly why I don’t like going on BET.com because their video player is annoying and replays every time you go to a new page. Very annoying and a bad user experience in exchange for ad dollars.