Comments on: Vertical Ad Networks Work! Or do they? http://www.blackweb20.com/2008/03/25/vertical-ad-networks-work-or-do-they/ Covering Web 2.0 Trends on African-American Websites and in African-American Culture Sat, 06 Sep 2008 19:50:16 +0000 http://wordpress.org/?v=2.5.1 By: Angela http://www.blackweb20.com/2008/03/25/vertical-ad-networks-work-or-do-they/#comment-2742 Angela Sun, 30 Mar 2008 20:30:52 +0000 http://www.blackweb20.com/2008/03/25/vertical-ad-networks-work-or-do-they/#comment-2742 Great article. What is going on with Glam is very interesting considering many look to them (now or in the past) as a good example of what a successful vertical ad network is. In general when you start messing with money the publishers receive there will always be some fall back, it also doesn't help that the small publishers get the short end of the stick. What seems to be evident with Glam and what will work in their favor is the brand and loyalty that they have developed. I have never used Glam but am making this assumption based on the comments in the post over at <a href="http://www.techcrunch.com/2008/03/29/glam-makes-big-cuts-in-publisher-payments-up-to-80-drop-in-revenue/" rel="nofollow">TechCrunch</a>. Great article. What is going on with Glam is very interesting considering many look to them (now or in the past) as a good example of what a successful vertical ad network is. In general when you start messing with money the publishers receive there will always be some fall back, it also doesn’t help that the small publishers get the short end of the stick. What seems to be evident with Glam and what will work in their favor is the brand and loyalty that they have developed. I have never used Glam but am making this assumption based on the comments in the post over at TechCrunch.

]]> By: Lynne d Johnson http://www.blackweb20.com/2008/03/25/vertical-ad-networks-work-or-do-they/#comment-2722 Lynne d Johnson Sun, 30 Mar 2008 04:59:19 +0000 http://www.blackweb20.com/2008/03/25/vertical-ad-networks-work-or-do-they/#comment-2722 Check this out. Another story of how a niche ad network might be going down: <a href="http://www.techcrunch.com/2008/03/29/glam-makes-big-cuts-in-publisher-payments-up-to-80-drop-in-revenue/" rel="nofollow">Glam Makes Big Cuts In Publisher Payments - “Up To 80% Drop In Revenue”</a> Check this out. Another story of how a niche ad network might be going down: Glam Makes Big Cuts In Publisher Payments - “Up To 80% Drop In Revenue”

]]> By: MrAfrica http://www.blackweb20.com/2008/03/25/vertical-ad-networks-work-or-do-they/#comment-2618 MrAfrica Wed, 26 Mar 2008 03:13:54 +0000 http://www.blackweb20.com/2008/03/25/vertical-ad-networks-work-or-do-they/#comment-2618 Clearly this man doesn't know anything about the internet... It's plain hard to sell ad space on thy own... That's reality as my poetry sites combine get well over 100,000 unique visitors yet still I only get authors, poets contacting me regarding ad space... Believe me valueclick, burstmedia, google adsense, and casalemedia is working for me so I shall not complain... In summary it's not that simple, as as small, medium and large sites alike all are somehow connected to some AD NETWORK... Clearly this man doesn’t know anything about the internet… It’s plain hard to sell ad space on thy own… That’s reality as my poetry sites combine get well over 100,000 unique visitors yet still I only get authors, poets contacting me regarding ad space… Believe me valueclick, burstmedia, google adsense, and casalemedia is working for me so I shall not complain… In summary it’s not that simple, as as small, medium and large sites alike all are somehow connected to some AD NETWORK…

]]> By: Angela http://www.blackweb20.com/2008/03/25/vertical-ad-networks-work-or-do-they/#comment-2611 Angela Tue, 25 Mar 2008 23:51:52 +0000 http://www.blackweb20.com/2008/03/25/vertical-ad-networks-work-or-do-they/#comment-2611 Thanks Natasha! You are right this will be a hard balance for smaller publishers. Jason's statements applied mostly to medium sized publishers though I do believe smaller publishers could also benefit from his philosophy. The space is wide open for someone to step in and really give urban publishers what they need and are looking for. Thanks Natasha! You are right this will be a hard balance for smaller publishers. Jason’s statements applied mostly to medium sized publishers though I do believe smaller publishers could also benefit from his philosophy. The space is wide open for someone to step in and really give urban publishers what they need and are looking for.

]]> By: Natasha Vincent http://www.blackweb20.com/2008/03/25/vertical-ad-networks-work-or-do-they/#comment-2594 Natasha Vincent Tue, 25 Mar 2008 12:32:20 +0000 http://www.blackweb20.com/2008/03/25/vertical-ad-networks-work-or-do-they/#comment-2594 Good article and great interlinking: read 'em all and agree with your conclusion here. Selling ads myself is an option but cuts into other areas of business growth. How and where can we hire out this expertise? Is there a responsive and proactive online agency with experience with the "urban" space - local, national and global - that's ready to step up? If so, it's ironic that they need to make themselves more visible. With a growing number of quality websites from our community, the ability to serve up relevant offers to web site visitors is critical. Thanks for the great work you're doing here! Natasha Good article and great interlinking: read ‘em all and agree with your conclusion here.

Selling ads myself is an option but cuts into other areas of business growth. How and where can we hire out this expertise? Is there a responsive and proactive online agency with experience with the “urban” space - local, national and global - that’s ready to step up? If so, it’s ironic that they need to make themselves more visible.

With a growing number of quality websites from our community, the ability to serve up relevant offers to web site visitors is critical.

Thanks for the great work you’re doing here!
Natasha

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