Stop…Hammertime

So Dancejam.com recently launched and I must say i am impressed. If you are just hearing about Dancejam in this post let me catch you up a bit; Dancejam is MC Hammer’s (yes that MC Hammer) new web initiative. In short it is a video sharing site for dancers. There has been a fair amount of buzz about this site over the past few months, mostly just individuals like myself trying to figure out exactly what the site is about. The initial splash screen that was up had a video of Lil Mama endorsing the site along with snippets of some user videos from the sites private Beta release, to the point but still somewhat vague and still left me wondering what to really expect.

With Dancejam being fully launched now you can go over and see for yourself how the site is categorized. The IA (Information Architecture) on the site is quite intuitive with the content being structured and categorized by dances (breakdance, chicken noodle soup, locking, ect), battles (like Josh vs. Tyblack), people, and videos. I must say the battles are the most intriguing and engaging for me. With the latest dances spreading like a bad rash these days I don’t doubt this site will become popular among teenagers and true dancers. The only thing missing thus far on this site is the very thing that is terribly crucial in my opinion: the ability to embed video from the site. Yes they have sharing features in the form of a unique URL and also using Facebook but that is the extent, atleast for now. Overall it is a good look on Hammer’s part and a smooth way to parlay his status as a dancer into a UGV(user generated video)-social network online.