LinkedIn with curb appeal

Tue, Feb 26, 2008

Category: Design, Redesigns

linkedin.jpg

Who said the housing slump couldn’t be overcome with a new coat of paint? Well the same theory applies to your favorite professional networking site. The jury may still be out on this, but the LinkedIn home page is in Beta test with a completely new coat of paint, with one or two new upgrades as well.

The redesigned page boasts a much better information architecture, particularly as it relates to navigating to core functionality like the inbox, profile, contacts, and groups. Additionally it provides a nice and concise snapshot view of the user’s profile with profile photo, # of contacts, and a summary of the number of views in a given week.

It is the middle of the page which gets a bit diluted for me. The Inbox most recent 5 messages I get; however, it is the box below which contains a summary of news feeds for a company that is at the bottom of my profile and really not pertinent or newsworthy right now, and there is no intuitive way to change this that I can find right now. I struggle with why I need it at all on my home page. It is followed by Network Updates, which has proven very useful and insightful and something I would value seeing higher in the hierarchy of information on my home page.

Finally in the right rail is a part-time house promo ad highlighting some of the other new features including LinkedIn tips, as well as the new LinkedIn mobile (http://m.LinkedIn.com).
More importantly, what follows is what I would have expected for the center body of content, which is an AJAX enabled set of modules/widgets that I can move around, reorder, add and subtract to this rail. Perhaps as this whole page is noted as being beta capability that maybe the flexibility of the rest of the page is coming.

Overall, the new home page is a step in the right direction to make LinkedIn more accessible, but it is not clear whether it will help them grow to their next plateau of being ready for an IPO or an acquisition target.

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This post was written by:

mega - who has written 7 posts on Black Web 2.0.


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1 Comments:

  1. angela Says:

    great post mega. I tried out LinkedIn Mobile on my iPhone and it is great so far. The only drawback I see is in the update section, it is not actually updating just yet, it still displays update info from my contacts from last week.

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