Interview with Denmark West President of Digital Media BET Ad Network

By Markus Robinson | Tue, Feb 26, 2008 11:04 pm

In the fourth episode of the Black Web 2.0 Show we sit down with Denmark West, President of Digital Media, BET Ad Network. Denmark’s bio includes degrees from Harvard, and experiences in a wide range of positions with companies such as MTV Networks, Microsoft, and Goldman Sachs.

We used our time with Denmark to discuss BET Ad Network’s mission, publishers and publishing criteria. We also discussed the value of the African-American conversation.

If you would like to join the BET Ad Network send an email to: publisher(at)betadnetwork.com, or view the website for more information.

Enjoy!
[audio:http://www.blackweb20.com/audio/final_denmark.mp3]

Category: Digital Media, Podcast

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Markus Robinson - who has written 162 posts on Black Web 2.0.

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Solacetech

So insightful!

markus

I'm glad you enjoyed. Denmark was very intelligent, and his knowledge spans well beyond internet advertising. We will hopefully get an update from him again soon. Until then, if you or anyone else has any questions for him or any of our previous podcast participants, please share them. We will do the best we can to get them answered.

Hashim Warren

Excellent interview!

If you get an update from him I wonder if there are any moral guidelines to the companies they will do business with.

For instance, The Army and McDonalds are huge advertisers who target Blacks online, yet I'm not sure if our community benefits from them.

gail hughes

you are very right about web 2.0, it is owned and creator by a black woman i am very thankful that my idea reached BET i would be honored to speak to you about my future ideals.

MrAfrica

I also heard about this, yet I can't find their so called ad network website? Is this some exclusive thing? Sites only within their own network?

markus

I believe anybody can apply to be apart of the ad network, but applying does not guarantee entrance. I linked to their website in the post. (http://betadnetwork.com/)

MrAfrica

Thanks markus... Will apply and see what happens...

Betting Tipster

I hope they have betting ads, im in need of those.