Black Family Technology Awareness Week: February 10-16, 2008

The National Black Family Technology Awareness Campaign, will celebrate the tenth annual Black Family Technology Awareness Week (BFTAW), February 10th – 16th, 2008. BFTAW is a national public awareness campaign designed to encourage more African Americans to incorporate technology into their daily lives.

Over the past nine years, more than 200 cities across the country hosted activities that not only assisted communities in getting online but also helped African Americans become more competitive by exploring technologies that will enable them to access and leverage key information from virtually anywhere. Professional and community organizations, including churches, youth groups, schools, clubs, corporations, and senior citizen centers, hosted a variety of programs designed to highlight the potential of new technology.

This year’s Awareness Week will culminate with the Black Family Technology Empowerment Weekend, to be held at the Baltimore Convention Center as part of the Black Engineer of the Year Awards Conference, February 16, 2008, in Baltimore, Md. The event will be hosted by a NPR personality Mario Armstrong.

For more information about the 2008 Black Family Technology Awareness Campaign including information on how your community can apply for a BFTAW activity grant, log onto www.blackfamilynet.net, or contact CCG’s Director Technology Awareness Programs, Nuria Alvarez, nalvarez@ccgmag.com.

About the Author
Lynne d Johnson is SVP, Social Media at the Advertising Research Foundation, where she guides members on how they can best utilize social media to gain insights and achieve their business objectives, directs the activities of the ARF’s Social Media Council, and expands the ARF’s social media presence. Previously she was Director, Social Media (and Senior Editor/Community Director) for FastCompany.com, a leading website and community for people passionate about business ideas also offering the complete content of Fast Company magazine. There she wrote Digital Media Diva, a technology blog following web, media, and consumer trends. As a consultant Lynne works with technology and Web clients in the areas of content, community, and brand strategy. Prior to joining Fast Company, she was the General Manager, New Media for VIBE, SPIN, and VIBE Vixen where she she managed marketing, editorial, production, business development, and sales operations for the magazines’ websites and mobile properties. Lynne also serves on the Board of Directors of the Literary Freedom Project, the advisory board of Black Web 2.0, and the Key Influencers of Interactive One. Her personal blog, Lynne d Johnson || music, media, my life, which launched in July 2001, is the recipient of the 2006 Black Weblog Awards Black Blogger Achievement Award.
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