Yesterday GlobalGrind announced their redesign on their blog. With the design being more simplified and usable it seems as if GlobalGrind has modified their business model as well. When we covered the sites’ public Beta launch in September the concept was more like a startpage and was based on the Pageflakes API, currently the site is more “flat” and has moved to a Digg-like concept. Users can “Grind” content or “Trash it,” GlobalGrinds equivalent of being “Dugg” or “Buried.” On the current site users are also prompted to submit content, discover new content, and look at content from a “global view.” Content is broken down into categories and within those categories a user has the option to view different content types such as Photos, Video, and Stories.
While I wasn’t opposed to the startpage concept, in fact Black Web 2.0 readers are probably in the minority when it comes to familiarity with Web 2.0 concepts, I think the user experienced may have been to advanced for the majority of GlobalGrind users. Switching to a more familiar design model could serve as an important lesson learned. What works in mainstream web use is in fact perhaps 1 to 2 years away if not more within our minority demographic. What do you think about GlobalGrind’s redesign? Is it simpler to use? Is the Digg concept still to foreign for the demo?Category: Celeb 2.0, Design, Launches, Redesigns, Strategy, Trends, web 2.0