AdCartel Launches Urban Online Ad Network
If you’ve already read our “2008 Predictions in Black,” then you know that our site’s founder, Angela Benton, predicted the rise of The Black Ad Network. Then Markus Robinson, our site’s GM and co-owner turned around and validated that claim when he reported that BET.com launched an African-American advertising network. I expect the trend to continue.
After some sleuthing today, I realized that a new urban ad network had cropped up and that one of its owners was one of my business associates, so I reached out. In an email exchange with ThinkTank Marketing principal Tynicka Battle, I received news that she and her partners have recenly launched ADCartel, the urban online ad network.
Following is our exchange:
Who are the network’s owners?
Tynicka Battle, Amina Elshahawi, and Langston Sessoms are the owners of AD Cartel. AD Cartel represents quality publishers that cater to urban culture influencers and entertainment enthusiasts.
Who is your target demographic?
AD Cartel’s niche network of sites caters exclusively to the Urban Entertainment and Lifestyle enthusiast. Visitors of our network consist mainly of African American, Hispanic, and White Males and Females ages 18 – 34. Our network currently reaches over 2 million unique visitors and serves over 50 million ad impressions.
How many sites are in the network?
As of 1/9/08, AD Cartel has a network of 12 publishers including HipHopDX.com, DefSounds.com and DJBooth.net.
When did the network launch?
AD Cartel officially launched January ’08.
What are your ultimate goals?
AD Cartel’s ultimate goal is to be the largest network of quality urban entertainment/lifestyle sites and blogs. Delivering impressions along with multi-media brand awareness packages. AD Cartel contact info: info@adcartel.com
March 25th, 2008 at 5:37 am
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