AdCartel Launches Urban Online Ad Network

By Lynne d Johnson | Wed, Jan 9, 2008 4:40 pm

If you’ve already read our “2008 Predictions in Black,” then you know that our site’s founder, Angela Benton, predicted the rise of The Black Ad Network. Then Markus Robinson, our site’s GM and co-owner turned around and validated that claim when he reported that BET.com launched an African-American advertising network. I expect the trend to continue.

After some sleuthing today, I realized that a new urban ad network had cropped up and that one of its owners was one of my business associates, so I reached out. In an email exchange with ThinkTank Marketing principal Tynicka Battle, I received news that she and her partners have recenly launched ADCartel, the urban online ad network.

Following is our exchange:

Who are the network’s owners?

Tynicka Battle, Amina Elshahawi, and Langston Sessoms are the owners of AD Cartel. AD Cartel represents quality publishers that cater to urban culture influencers and entertainment enthusiasts.

Who is your target demographic?

AD Cartel’s niche network of sites caters exclusively to the Urban Entertainment and Lifestyle enthusiast. Visitors of our network consist mainly of African American, Hispanic, and White Males and Females ages 18 – 34. Our network currently reaches over 2 million unique visitors and serves over 50 million ad impressions.

How many sites are in the network?

As of 1/9/08, AD Cartel has a network of 12 publishers including HipHopDX.com, DefSounds.com and DJBooth.net.

When did the network launch?

AD Cartel officially launched January ’08.

What are your ultimate goals?

AD Cartel’s ultimate goal is to be the largest network of quality urban entertainment/lifestyle sites and blogs. Delivering impressions along with multi-media brand awareness packages. AD Cartel contact info: info@adcartel.com

Category: Launches, News, Strategy, Trends, Web 2.0

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This post was written by:

Lynne d Johnson - who has written 27 posts on Black Web 2.0.

Lynne d Johnson is SVP, Social Media at the Advertising Research Foundation, where she guides members on how they can best utilize social media to gain insights and achieve their business objectives, directs the activities of the ARF’s Social Media Council, and expands the ARF’s social media presence. Previously she was Director, Social Media (and Senior Editor/Community Director) for FastCompany.com, a leading website and community for people passionate about business ideas also offering the complete content of Fast Company magazine. There she wrote Digital Media Diva, a technology blog following web, media, and consumer trends. As a consultant Lynne works with technology and Web clients in the areas of content, community, and brand strategy. Prior to joining Fast Company, she was the General Manager, New Media for VIBE, SPIN, and VIBE Vixen where she she managed marketing, editorial, production, business development, and sales operations for the magazines’ websites and mobile properties. Lynne also serves on the Board of Directors of the Literary Freedom Project, the advisory board of Black Web 2.0, and the Key Influencers of Interactive One. Her personal blog, Lynne d Johnson || music, media, my life, which launched in July 2001, is the recipient of the 2006 Black Weblog Awards Black Blogger Achievement Award.

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