Comments on: BET Launches African-American Advertising Network

By: Black Web 2.0 » Blog Archive » Gorilla Nation Broadens African-American Reach

Wed, 13 Aug 2008 19:16:50 +0000

[...] GlamMedia’s Black Life, and online ad networks from both Essence and BET, as well as a swarm of urban and African-American site and portal launches, it seems that the idea [...]

By: Interview with Denmark West President of Digital Media BET Ad Network | Black Web 2.0

Wed, 27 Feb 2008 04:04:45 +0000

[...] fourth episode of the Black Web 2.0 Show we sit down with Denmark West, President of Digital Media, BET Ad Network. Denmark’s bio includes degrees from Harvard, and experiences in a wide range of positions [...]

By: Toby Morning

Toby Morning — Mon, 14 Jan 2008 05:01:09 +0000

I think it is a needed service service! But what’s up with people like Carol Williams Agency, and all the other top BE Ad agencies? I can’t tell you how many times I have took interactive media projects to them, and they have slept, or not even responded.I guess it takes someone like Viacom stepping into your space to and driving up the valuation in potential acquisitions you need to grow your business for them to wake up.

Someone needs sit them done and show them EPIC:
http://youtube.com/watch?v=AkFGsNtTFRI&feature=PlayList&p=01E4A1A8EE740CF2&index=1

Toby URBANTECH Morning

By: Anthony Farrior

Anthony Farrior — Wed, 09 Jan 2008 03:45:52 +0000

Today’s internet is geared to be an advertising machine. The only way to be successful is to advertise, have ads on your site or start an ad network.

By: angela

angela — Wed, 09 Jan 2008 02:05:49 +0000

I agree with you both.

@Lynne:
I would also like to know the 30 sites in the network if only just to simply see the quality and type of ads served. I am also curious about the criteria for publishers in the network and hoping that this will be open to all and not only to “premium content publisher.” There is an overwhelming need for something like this and could only benefit BET to open the market up. On the other hand I do understand the need to somewhat screen publishers, especially with a brand that holds so much weight in the culture. I also am curious as to what encompasses “relevant lifestyle content.” We shall see…

By: Lynne d Johnson

Lynne d Johnson — Tue, 08 Jan 2008 21:15:28 +0000

What would be interesting to know is what the 30 sites are in the advertising network, that would really tell us the value of this play. Complex and Rawkus have networks, but I don’t think they’d be able to compete in eyeballs with a BET network regardless of who’s in the network.

By: Hashim Warren

Hashim Warren — Tue, 08 Jan 2008 19:58:54 +0000

This is a huge move for BET. The real game in online publishing is who can attract and manage advertisers. Overnight BET has the major player