Perfectly aligned with our “2008 Predictions in Black”, BET Digital Media Group launches an African-American targeted advertising network. The network, which currently has 30+ premium content sites, is focused on music, entertainment, and lifestyle content relevant to the urban and African-American communities. BET’s advertising network allows advertisers to easily target African-American consumers while giving publishers increased revenue opportunities.

“By joining BET’s vertical advertising network, publishers will gain access to high quality branded advertising, with the network allowing them to target campaigns most relevant to their audience”, said Denmark West, President of BET Digital Media Group. “The BET vertical advertising network offers a compelling solution for sites that have a large scale of premium inventory but don’t necessarily have a sales force to match.”