What AllHipHop Needs to Do to Win
Thursday, January 31st, 2008
Photo by Jordan Hollender for Inc Magazine
This week, Inc Magazine published an article about Allhiphop’s real state of affairs on its website: Allhiphop.com’s Founders Thought a Weeklong Event Would Raise the Company’s Profile and Boost Growth. Written by Kermit Pattison, the article goes into great detail about how 2006’s AllHipHop Week almost brought the business to its knees. Of course they turned it around, but the questions remains whether the company has done all it can to stay afloat? The magazine article also offers advice to AHH, provided by three experts.
One expert talks about partnering to extend the brand, with an example of going into the clothing business. (Oh yeah, we need another hip-hop clothing line). Another talks about getting back to basics in terms of defining the business, and appointing an advisory board. The third expert offers the advice of the company capitalizing off of what it already does well and investing in some real Web marketing. (more…)














