Comments on: 2008 Predictions in Black http://www.blackweb20.com/2007/12/31/2008-predictions-in-black/ Covering Web 2.0 Trends on African-American Websites and in African-American Culture Fri, 25 Jul 2008 08:40:36 +0000 http://wordpress.org/?v=2.5.1 By: AdCartel Launches Urban Online Ad Network | Black Web 2.0 http://www.blackweb20.com/2007/12/31/2008-predictions-in-black/#comment-1060 AdCartel Launches Urban Online Ad Network | Black Web 2.0 Wed, 09 Jan 2008 21:40:22 +0000 http://www.blackweb20.com/2007/12/31/2008-predictions-in-black/#comment-1060 [...] you’ve already read our “2008 Predictions in Black,” then you know that our site’s founder, Angela Benton, predicted the rise of The Black [...] [...] you’ve already read our “2008 Predictions in Black,” then you know that our site’s founder, Angela Benton, predicted the rise of The Black [...]

]]> By: BET Launches African-American Advertising Network | Black Web 2.0 http://www.blackweb20.com/2007/12/31/2008-predictions-in-black/#comment-1024 BET Launches African-American Advertising Network | Black Web 2.0 Tue, 08 Jan 2008 18:14:02 +0000 http://www.blackweb20.com/2007/12/31/2008-predictions-in-black/#comment-1024 [...] aligned with our “2008 Predictions in Black”, BET Digital Media Group launches an African-American targeted advertising network. The network, [...] [...] aligned with our “2008 Predictions in Black”, BET Digital Media Group launches an African-American targeted advertising network. The network, [...]

]]> By: Hashim Warren http://www.blackweb20.com/2007/12/31/2008-predictions-in-black/#comment-885 Hashim Warren Fri, 04 Jan 2008 05:22:03 +0000 http://www.blackweb20.com/2007/12/31/2008-predictions-in-black/#comment-885 "The Black Ad Network" I concur “The Black Ad Network”

I concur

]]> By: Lynne d Johnson http://www.blackweb20.com/2007/12/31/2008-predictions-in-black/#comment-878 Lynne d Johnson Thu, 03 Jan 2008 23:10:28 +0000 http://www.blackweb20.com/2007/12/31/2008-predictions-in-black/#comment-878 <p>Ah, I also just remembered that one more prediction could include that 2008 will be a lot like 1998 (or 99, 00, 01). When I read about the Black Digerati, I got to thinking about this. There was a very active Black Digerati back then, and probably one of the biggest celebrities during that era was <a href="http://www.omarwasow.com/" rel="nofollow">Omar Wasow</a> who took his online identity and work and extended that into other forms of media, such as becoming Oprah's tech guru, or the most sought after black speaker on tech, or even an NBC correspondent. It's the reason we had an <a href="http://findarticles.com/p/articles/mi_pwwi/is_200009/ai_mark01016766" rel="nofollow">Urban Internet Forum</a> back in 2000 (here's Urban Exposé's humorous take on the <a href="http://www.urbanexpose.com/story.ue?n=52" rel="nofollow">Urban Internet Smackdown</a>).</p> <p>I know what you're talking about is different, you're talking about the merging of celebrity and tech exec, but I also expect to see more tech execs become celebrities as they did almost a decade ago. I always wonder where is the black Scoble, Mike Arrington, Jason Calacanis. They exist, as evidenced by the <a href="http://www.lynnedjohnson.com/diary/where_are_the_black_tech_bloggers_final_panelist_list/" rel="nofollow">rough list I came up with on my site of black tech bloggers</a>, but I don't think everyone is clamoring to be a black tech blogger, but instead just a tech guru, or new media guru, or whatever without the "burden" of being black. So again, in that regard, where are they. I think they're coming again. </p> <p>The difference now is there isn't all of this VC cash floating into businesses. There were some serious media properties back then either founded by or headed by African-Americans -- and what you're seeing with this celebrity advancement on Web 2.0 somewhat mirrors it. I just hope that they all learned the lessons of their forebears.</p> <code> Ah, I also just remembered that one more prediction could include that 2008 will be a lot like 1998 (or 99, 00, 01). When I read about the Black Digerati, I got to thinking about this. There was a very active Black Digerati back then, and probably one of the biggest celebrities during that era was Omar Wasow who took his online identity and work and extended that into other forms of media, such as becoming Oprah’s tech guru, or the most sought after black speaker on tech, or even an NBC correspondent. It’s the reason we had an Urban Internet Forum back in 2000 (here’s Urban Exposé’s humorous take on the Urban Internet Smackdown).

I know what you’re talking about is different, you’re talking about the merging of celebrity and tech exec, but I also expect to see more tech execs become celebrities as they did almost a decade ago. I always wonder where is the black Scoble, Mike Arrington, Jason Calacanis. They exist, as evidenced by the rough list I came up with on my site of black tech bloggers, but I don’t think everyone is clamoring to be a black tech blogger, but instead just a tech guru, or new media guru, or whatever without the “burden” of being black. So again, in that regard, where are they. I think they’re coming again.

The difference now is there isn’t all of this VC cash floating into businesses. There were some serious media properties back then either founded by or headed by African-Americans — and what you’re seeing with this celebrity advancement on Web 2.0 somewhat mirrors it. I just hope that they all learned the lessons of their forebears.

]]> By: Lynne d Johnson http://www.blackweb20.com/2007/12/31/2008-predictions-in-black/#comment-874 Lynne d Johnson Thu, 03 Jan 2008 20:23:56 +0000 http://www.blackweb20.com/2007/12/31/2008-predictions-in-black/#comment-874 Angela, I am in total agreement with you about the popularity of social networks waning. OpenID and the end of the walled garden might change all of that though. People will keep up their multiple accounts and somehow find a means of managing everything from one place, such as with the social web browser <a href="http://www.flock.com/" rel="nofollow">flock</a>. APIs have to be open across the board. I also agree with you on the point of the niche social network though. Though on Facebook you can create a group for say, knitting, wouldn't it be better to create your own social network using Ning or actually belong to a social network that was created by a knitting magazine or knitting channel. Because of this, you'll continue to see social networks around movies, or artists, or say even hip-hop. That Advertising Network thing is real and big. Google is going to become an even larger advertising player, to the chagrin of traditional ad houses of course. What's hot, that you touched on of course, are the niche advertising networks. I'll bet we'll see more blogging networks too because of this. Great predictions. Angela,

I am in total agreement with you about the popularity of social networks waning. OpenID and the end of the walled garden might change all of that though. People will keep up their multiple accounts and somehow find a means of managing everything from one place, such as with the social web browser flock. APIs have to be open across the board.

I also agree with you on the point of the niche social network though. Though on Facebook you can create a group for say, knitting, wouldn’t it be better to create your own social network using Ning or actually belong to a social network that was created by a knitting magazine or knitting channel. Because of this, you’ll continue to see social networks around movies, or artists, or say even hip-hop.

That Advertising Network thing is real and big. Google is going to become an even larger advertising player, to the chagrin of traditional ad houses of course. What’s hot, that you touched on of course, are the niche advertising networks. I’ll bet we’ll see more blogging networks too because of this.

Great predictions.

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