Ego Surfing up in 2007

In a report released Sunday, the Pew Internet and American Life Project said 47 percent of U.S. adult Internet users have looked for information about themselves through Google or another search engine. That is more than twice the 22 percent of users who did in 2002. However, few monitor their online presence with great regularity. Just 3% of self-searchers report that they make a regular habit of it and 74% have checked up on their digital footprints only once or twice. About 60 percent of Internet users said they aren’t worried about the extent of information about themselves online, despite increasing concern over how that data can be used.

Click here to see the report in its entirety.