Quantcast

Where Are The Black Web Professionals?

by Maurice Cherry Where Are The Black Web Professionals?

Should we really be surprised? Young and middle-aged white men are designing the modern Web.

It’s a rather obvious claim which can be supported by the results from the 2007 Web Design Survey results from A List Apart (ALA). According to ALA, “the results represent the first data ever collected on the business of web design and development as practiced in the U.S. and worldwide. Actually, Sitepoint beat them to it with their web development survey back in 2006, with results given from a more technical development standpoint. ALA actually breaks down their report data by race, age and gender, and lends itself to a couple of findings:

  • Out of the 32,831 respondents, 1.2% (about 394 people) are Black…or rather, 1.2% identified themselves as Black. 1% of respondents (328 people) did not answer the question of race, and 3.2% of respondents (1,050 people) replied as “Other”.
  • 302 of the 32,831 respondents are identified as Black males; 96 of the 32,831 respondents are identified as Black females. (Two responded as being Black without identifying their gender.)

What’s interesting mostly about the ALA study are the questions on perceived bias (by geography, age, gender and ethnicity), salary (by organization size, gender and age), job satisfaction (by organization type, gender, ethnicity, salary, age and job title). However, the results overall downplay both gender and ethnicity. No huge shock there considering the majority of the respondents were white males, but I hope next year’s survey delves into these areas because they are truly important. The survey does point out some other non-shocking findings (emphasis in bold is mine):

  • All non-White respondents are less satisfied and more unsatisfied in their jobs than white respondents, with black respondents having the greatest disparity (30.8% are less satisfied; 51.2% are more unsatisfied).
  • More non-white than white respondents perceive an ethnic bias that has slowed their careers. Approximately 8% of Asian and Hispanic respondents and 20% of Black respondents perceive this bias, compared to 1.7% of White respondents.
  • Perceptions are similar in the US, Europe and the rest of the world. But in Europe and the rest of the world, greater percentages of all ethnic categories(including White respondents) perceive an ethnic bias that has slowed their careers than do their US counterparts.
  • Similar patterns emerge when we examine the relationship between income and the perception of ethnic bias. Of respondents who work full time, Asian, Hispanic and White respondents who perceive ethnic bias appear to earn less than those who don’t. However, Black respondents who work full time and perceive ethnic bias earn more than those who don’t perceive ethnic bias.

Mo’ money, less problems? You decide.

The results of the survey are currently making their way around the Web, already showing up on Slashdot, Metafilter and Digg, as well as comments on ALA. They range from “why did you make this a PDF” to questions about fonts used in the document. There is a lot of talk about the huge gender gap in the web design field, but very little about race.

One thing I noticed from the raw data was a huge opportunity ALA missed, perhaps in the wake of the whole “where are the black tech bloggers” kerfuffle started by Loren Feldman — prevalence of blogging was not factored in by race, even though the raw data available from ALA shows 75% of Black respondents do have a website or blog. Blogging and web design fit together like hand in glove, particularly in this new Web 2.0 atmosphere; I don’t see why they would even include the question without fully exploring all the data related to it for the results.

Now you may think “what does all of this this really have to do with Web 2.0?” Well if there’s one thing which signifies the whole Web 2.0 movement, it’s the design. There are several trends in design which are just as recognized as the ideas, development procedures and programming which they represent. Gradients, reflective surfaces, and a move towards more minimalist, grid-based designs are just a couple of the many factors of Web 2.0 design.

Personally, as a Black web designer/developer/webmaster/writer/jack-of-all-trades…I’m not surprised by the results. I can’t tell you how many times I’ve been to a conference or a training session or a job where I’m the only Black male designer. And having worked in design from everywhere to my personal freelance business to the United States government, the bias is palpable. Co-workers, regardless of your skill, still downplay your abilities. Management second-guesses your input and ideas. And don’t even get me started on the freelance tip. These survey results spell out in hard data what Blacks in the web field are already cognizant about — we’re absent.

I guess the question to take away from this is, where are the Black web professionals? And furthermore, how (or will) they contribute their skills to this new Web 2.0 movement?

Category: Design, Development, News, Trends
  • I'm thinking there are more Black folks in the industry. It's just that a lot of the Black folks work for themselves and not at the big agencies. I'm not saying that they don't work at the agencies, but I'm saying that more are self-employed -- from my experience of working with Black and Latino designers and looking at what I see out in the field. This survey was probably directed at the larger agencies and folks who belong to certain professional groups -- the places where not many of the of color are.

    Now overall, the Black Web professionals are everywhere. I can't even think of how each time I go to a conference like SXSW, BlogHer, and the like, that the "of color" community attendance grows and I hear about sites for people of color and meet designers, developers, strategist, etc. of color, who I never heard of.

    There are organizations for Black Web Professionals, but they are not as ubiquitous as the mainstream ones and often have outdated names. Take for instance the BDPA. Ok, though this organization is an umbrella for IT, Web, tech whatever -- it's still the only place a lot of Black Tech folks know they can go to network. BDPA (this term is a term that was cool in the 80s). For the youngn's it's the acronym for Black Data Processing Associates. When was the last time you saw a data processor?

    Anyway, I'm running in all kinds of tangents because you've brought up a lot of issues that I see ever day, and at conferences, and in organizations.

    I have more thoughts, but I'm going to trail off for now until I can be more cohesive...
  • Co-workers, regardless of your skill, still downplay your abilities. Management second-guesses your input and ideas. And don’t even get me started on the freelance tip. These survey results spell out in hard data what Blacks in the web field are already cognizant about — we’re absent.

    Very true.

    Let me answer this question through my own experience.

    If by chance, I get lucky and get an interview...several times it comes down to..."well, you probably wouldn't fit in here..."

    Ultimately, as a Third Generation American, I'm still encountering a cultural challenge/barrier.

    Or is my work simply not good enough? Who knows...

    Thank goodness, the last company I worked for, was truly open to diversity and diversity of life-styles...

    Good post!
  • @Lynne: I've run across BDPA. Similar to them are the African-American Web Designers Association and the Association of African-American Web Developers, but I can't really tell if either of these are active or just sitting dead on the Web. One thing I found odd about the survey was that while they released the raw data, they didn't really reveal their sampling methodology. I mean, that's Statistics 101 (or at least 102). I did take the survey, but then again, I subscribe to ALA's RSS feed. How did the other 30,000-odd something people find out about the survey and take it? Word of mouth? RSS subscriptions? It's an important question because if they only really asked a majority population for their feedback, then these survey findings would highly reflect that.

    @Mark: I've gotten the "you wouldn't fit in" excuse also. But how would they really know that unless you got hired, you know? For the places who didn't say that, I'd go to work there and find out -- surprise -- I didn't fit in! But I can say this from my work experience - my government jobs were much more accepting and open to diversity in gender and race than my private sector jobs.
  • Man, I keep revisiting this post. This is a deep topic. Because we all know it's not just the Web industry where this is an issue, but again, we don't have a real number on this bc we don't know the methodology.

    I do realize also, that many people of color don't want to be singled out. Some who may have seen or heard of the test, might have opted out. These people are not interested in a Black Weblog Awards or AAWDA, or the like. So they're not interested in showing that there is or isn't a lack of diversity. My thought seems murky here, but I hope you get my drift.

    For instance, I invited a black tech blogger, who has a high readership in the mainstream, to speak on a panel about black tech bloggers, and he completely ignored my requests. Meanwhile, any of those who were open to having this sort of dialogue and identifying as black -- and not just tech -- responded immediately.

    This was a really good post. It's not just the study. It's the way you analyzed it all. Good read man. Good read/think.
  • I commend ALA for taking on the challenge of conducting the survey; even though it's not the first survey of its kind; I participated in at least 2 others. I'm not surprised by the results either (us black folks rarely are) but it's good to have some sort of data to support concerns about diversity in web design/development.

    That stated, I can name at least 10 black designers/developers who didn't fill out the survey because they didn't know about it. I missed it myself. I subscribe to ALA's feed but lately have been overwhelmed, marking a majority of feeds as read. So there is a need to cast a wider net next go 'round.

    This touches on Lynne's point about black designers/developers inhabiting different spaces than the majority of the people who took this survey (I touched on some of that in Black Bloggers And Conference Diversity). However as web development matures we really need to be at the table more and it's that aspect of the survey that interests me most.

    Also, as the world continues to get more brown it makes sense that the creators of these web spaces are more reflective of its users.
  • Samiya
    Hey Lynne,

    I'm totally with you. I'm trying to think and pretty much EVERY black web person I know, and I know several, myself included, works for self.

    Self employed is the name of the game for the folks I work with ... like you say, that doesn't mean we aren't repped in the firms, orgs, agencies, companies, but the freedom of working for self versus all of the drama already described here (and in bars, coffee shops, etc. amongst us all as we download our experiences in real time) is just way worth it.

    I'm eager to see more of this convo.
  • Great post. Where do you start on this issue. I personally think there are a lot of us out there, but we tend to stay behind the scenes for the most part. At the same time I feel a lot of us treat the IT industry as nothing more than a job. I can talk tech all day if you let me and it's a major part of what I do. It's a passion, not just a job. That may sound corny, but to be able to not get frustrated, you have to be dedicated to your profession. Most of us aren't interested in SXSW or CES and so we tend to get left out on the latest trends when it comes to technology.

    Most of the people I interact with are programmers and there are very few black people that I know who spend time after work creating new projects/ideas. This is why I got exited when I saw a site like this. I don't know of a single spot (other than this site) where I can meet black people with the same passion as I have.

    BTW, I'm self-employed also. It's the way to go. I'm not saying I wouldn't go W2 again, but for right now I'll stay on my own. And I have had to prove myself at my job and in college. People don't expect a lot from us, but I've been able to show them otherwise.
  • blackweb20
    I agree with the findings of the survey, but also agree about how accurate it actually is, I didn't take the survey but am a fan of ALA. I also think that it does depend on the location, when I lived in the D.C. area there were many black web professionals most of which freelanced and worked FT. Most of those individuals also had aspirations of taking the jump into FT self-employment, so yeah the results are probably skewed. I personally don't know many black web professionals outside of the web, the city I live in now where they are far and few between.

    On another point that was made about associations, AIGA started a Design Initiative a little while ago. I am not sure how successful it is since I don't really participate anymore (this whole initiative is absent in Charlotte's AIGA Chapter).

    This is really a great post Maurice, it has gotten a lot of people thinking about the state of diversity in the web industry including our "friend" Loren Feldman.
  • We Blacks are fighting against the curve in every industry, and the truth is, for Black Americans there is nothing holding us back from success anymore besides ourselves. The web is totally neutral, the barriers to entry are almost nil. (You can get webspace and a domain name for $20 bucks a year, so much of the software is open source, and tutorials on how to do anything web abound.) But success in the internet game takes a skillset that our community on average hasn't been trained to develop. Reading (and lots of it), discipline, the belief that shaping the world around us is 100% our own responsibility, the belief that we can shape the world around us into anything we can imagine. These are some basic character traits that not enough Black Americans command, and that's what we need to own up to and fix before any of these surveys in any industry will start coming out in our favor.
  • Good points. But quite frankly, if the model doesn't change, we've gotta change the model. I'll start.
blog comments powered by Disqus
advertisement

Want It

Who's Talking

Powered by Disqus

The Goods

How-To's

Ex-Factor

advertisement