Hip-Hop 2.0: BET’s Hip-Hop Vs. America Available on Web

What a novel idea, making what’s probably going to be one of your most watched programs a Webisode as well as a television program. It looks like BET has really begun to understand what they’re supposed to use BET on Blast for. (Though they still haven’t integrated it (BET on Blast) into BET.com proper yet. Please, just put a media player with most recent video in a multimedia box on your home page. Please. Though I must say major props to finally overhauling the home page and other areas of the site, but I’ll save the rest of my comments for a post exclusively about the new site features shortly.)

BET realizes this will be one of the most widely viewed programs for its network, outside of the various award shows and American Gangster, and well of course those syndicated reruns of The Wire. In that regard, this move makes about as much sense as any business strategy ever could.

As for Hip-Hop Vs. America itselr, I haven’t yet watched the program, but at least now I don’t have to check schedules to find out when it’s airing or even turn on BET on my television. This is a great move for connecting with customers as well as clients. This is an easy 360 advertising play. Say if I were Chevy, I’d buy air time and Web video time in one package, and cut overall costs by getting a deal on purchasing an extended package. Brand awareness hits the consumer in two places — BAM!! I’ve already discussed the benefits for the consumer — the show is now on demand, watchable anytime, anyplace.