WebContentStrategy.com recently expanded the definition of content globalization:

“…content globalization is typically defined as the adaptation of Web content, interactive media, printed documents, or packaging to meet the cultural, linguistic, and business requirements of a global audience…expand that definition to include content focused on the various ethnicities that make-up what we call America.”

What if this definition was expanded even further to include sub-cultures? The result would be something similar to HipHop.cn. HipHop.cn is a web portal that offers not only global Hip-Hop news but news that is also specific the the local Chinese Hip-Hop scene. The whole portal is presented in two languages, English and Chinese. What I find most interesting though is the forum community, naturally like most users who select the English option on the website I expected to at the very least have navigation in English, not so. Sprinkled throughout the forum you find a mix Chinese and English posts with the majority being Chinese however ALL of the content featured in the Magazine section and in the Media section are in English. My favorite is an introduction video for HipHop.cn’s Rap Challenge that is done in both Chinese and English, if this is not content globalization I don’t know what is.